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☆ Thailand's Thaksin lauds 'disruptors' Move Forward for election triumph
▼ + stars: | 2023-05-16 | by ( Chayut Setboonsarng | ) www.reuters.com time to read: +3 min

Before Sunday's vote, Thaksin's populist political juggernaut had won every election since 2001, despite being ousted from office three times. Move Forward had strong appeal and organisation in university towns, Thaksin said, adding many young people convinced their parents to vote for Move Forward. "Pheu Thai got hammered because we did not disrupt ourselves enough. Move Forward's trend overcame Pheu Thai and the other parties that had money," he said. Thaksin also pledged loyalty to the palace and stressed Pheu Thai would not back any actions by Move Forward that would impact the monarchy.

☆ A millennial who tests out side hustles explains what actually makes money quickly and which ones you should skip
▼ + stars: | 2023-05-07 | by ( Madison Hoff | ) www.businessinsider.com time to read: +9 min

He doesn't recommend trying to start a YouTube channel or voice work if you're looking to make money quickly. Under his handle @sidehustlereview, he tells 100,000 TikTok followers what he learns, including what makes money, and the time involved. My For You page is just side hustle after side hustle," Ryan told Insider. In addition to UGC, the other top side hustles Ryan recommends are hauling junk and being a virtual assistant. "I get so many personal messages saying they are so thankful that I'm trying these things and letting them know the truth and that really makes me feel good," Ryan said.

☆ A travel influencer with 680K TikTok followers shares her 4-page media kit and strategies to get free hotel stays
▼ + stars: | 2023-05-03 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The 23-year-old creator joined the platform in 2012, when she was in middle school, and has been determined to become a content creator since then. But while this content was helpful to build an audience, she decided her aim was to build a career based on travel content. She shared some of her top tips to get started as a travel creator and pitch hotels for a free stay. When she decided she'd focus on creating travel content, she archived her old posts and started mindfully curating her feed. Read the 4-page media kit Seaberg uses to pitch hotels and brands for collaboration:

☆ I made $194,000 in a year as a freelancer taking pictures of M&Ms, Burt's Bees, and other products. Here's the exact email I used to land clients.
▼ + stars: | 2023-04-28 | by ( Ella Hopkins | ) www.businessinsider.com time to read: +8 min

See the email template Schlabs uses to land clients such as Burt's Bees and M&M's. I studied marketing at college and had a marketing job lined up but decided to instead go into freelance product photography after I graduated. I decided to try product photography freelanceWhen I left college in May 2020, I decided to try out product-photography freelancing. My name is Deidre Schlabs, I own Fluff Media, a full-service photography agency focusing on editorial and content product photography. I am reaching out to see if you are in need of product photography and/or social media content creation.

☆ I average $5,000 in monthly revenue creating user-generated content for small businesses. Here's how I got my start and scaled my business.
▼ + stars: | 2023-03-17 | by ( Alexandra York | ) www.businessinsider.com time to read: +7 min

Giselle González started creating user-generated content in March 2022. She didn't have a social-media following, but she started creating content based on brands she loved. Now she earns thousands a month by creating UGC for beauty-and-wellness brands on social media. "When I realized that I could start creating content for brands without having a huge following, without being an influencer, I started digging," González said. Because I do a lot of outreach on LinkedIn, my profile has to be professional and constantly updated with my latest UGC work.

☆ I have a 6-figure side hustle as a user-generated-content creator. It only takes a few hours a week — here's how I scaled it.
▼ + stars: | 2023-03-17 | by ( Perri Ormont Blumberg | ) www.businessinsider.com time to read: +8 min

I'm a creative director with a part-time gig as a user-generated-content, or UGC, creator. Between then and May 2016, I worked part time, lived at home, and built my UGC portfolio. I make my UGC ads feel naturalAlthough my UGC concepts are launched as ads, I make them feel like your friend posted it. As a UGC creator, you have to be aware of the latest social trends and nuances in marketing. What you choose to do after these gut punches is what separates the UGC creator who gave up after two weeks from the creator who makes four or five figures a month.

☆ How we took our user-generated-content marketing agency from a side hustle to a business that regularly books 5 figures in monthly revenue
▼ + stars: | 2023-03-17 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Lauren Mabra and Lauren Ferry, both 25, are the cofounders of a social marketing agency. The business makes user-generated-content-style videos and books five figures in monthly revenue. The two friends discovered user-generated content, or UGC, a marketing tactic where brands hire unaffiliated creators to film and produce social-media content. Mabra said the business specializes in UGC-style videos that feel organic but are still created for marketing purposes. The two have hired more than 40 creators to make content and regularly book five figures in monthly revenue, documents viewed by Insider show.

☆ Small-business owners say they've seen higher sales, skyrocketing click-through rates, and better brand awareness by using user-generated content in 3 smart ways
▼ + stars: | 2023-03-14 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +7 min

Small-business owners and marketing pros say user-generated content boosted their brands on social. When users post content about a brand on their own channels, it gets the brand in front of new audiences. Insider spoke with several small-business owners to learn how they source user-generated content and use it across channels to maximize their marketing efforts. Use it for more than just organic social mediaReposting UGC on social media is an obvious way to fill your brand's social channels with engaging content. "Small-business owners should capitalize on creating mock UGC in-house to fill the gaps between their professional content and true UGC," Kutting said.

☆ A micro influencer who posts TikToks in Spanish and English shares the exact 2-page media kit that has helped her land brand deals with Skims and Pottery Barn
▼ + stars: | 2023-03-13 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

She shares the media kit that's landed her paid deals with brands like Sephora, Mejuri, and Olay. The creator had seen TikTokers talk about the importance of using a media kit to land brand deals, so she designed one for herself through Canva. Here is the exact-media kit that Perez has used to land brand deals:Page one of Paulina Perez's media kit. Paulina Perez. Paulina Perez.

☆ A UGC creator made an extra $25,000 in 10 months explains what it takes to start making an income: 'This is a business, not a get rich quick scheme'
▼ + stars: | 2023-03-12 | by ( Jason Lalljee | ) www.businessinsider.com time to read: +7 min

User-generated content, or "UGC" are videos creators sell to brands for use on the company account or as paid advertisements. Because of that difference, unlike influencers, UGC creators don't need a large following of their own to get started. For the companies, it's a much cheaper option as UGC creators are essentially writers, makeup artists, talent, and crew in one — a bargain compared to an ad agency. In addition to these deals, many UGC creators have begun charging for coaching calls and courses. She's also pitching UGC content that would allow her to get paid to travel with her whole family.

☆ Read the 27-page deck a creator with 300K TikTok followers uses to pitch himself as a consultant for brands
▼ + stars: | 2023-02-13 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Here's the deck he uses to pitch services like content strategy, headhunting, and influencer marketing. Offering brands services beyond traditional influencer marketing can unlock many opportunities for creators, Barnett said. Like many creators and agencies alike, Barnett uses a deck to pitch potential clients and highlight case studies. While he often uses his website as an alternative, Barnett shared the latest version of the pitch deck he uses for BarnettX and CreatorX. Read the 27-page deck content creator and advisor JT Barnett uses to pitch consulting opportunities to brands:

☆ How much money 6 UGC creators charge brands to make videos and images
▼ + stars: | 2023-02-09 | by ( Marta Biino | ) www.businessinsider.com time to read: +3 min

UGC, or user-generated content, has become a popular form of advertising for brands and creators. With UGC, creators are paid to make content that brands can use on their social accounts or for ads. Here's how much six UGC creators charge to make content for brands. UGC, short for user-generated content, has boomed as a form of advertising on social media — with TikTok driving its rise. This is different from "paid" usage rights, which allow the brand to use the content for paid advertisements.

☆ Many brands are offering terrible UGC rates as new creators flood the market, but veterans say you can still make great money if you pitch yourself correctly
▼ + stars: | 2023-02-02 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Seasoned UGC creators expressed frustration and gave advice for others to increase their rates. Bousquet, who has 24,000 Instagram followers, usually charges a minimum of $300 to create a single UGC video for a brand. With this type of collaboration, content creators produce assets for brands in exchange for payment. Chloë Gibbions, director of influencer-marketing agency Ours, said that much like in the early days of influencer marketing, brands are often just unaware. UGC creators Sean Mari Sagun and Salha Aziz started with cheaper rates and focused on building longer-term relationships with brands.

☆ The 1-page media kit a TikToker with 874K followers uses to get brand deals, and how much he charges across platforms including Instagram and YouTube Shorts
▼ + stars: | 2023-01-25 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Arujo shares his one-page media kit and rates for YouTube, TikTok, Instagram, and user-generated content. When TikTok chose Latino creator Joseph Arujo in March to join its newly formed Creator Diversity Collective as a community leader, he was ecstatic. His kit was initially three pages, but he condensed it to one because he views it as a "creator resume." The media kit also focuses on Arujo's TikTok engagement, rather than his Instagram and YouTube statistics, because he has the most followers on the short-video app and lands most of his brand deals there. The platform allowed him to see what other creators made from specific brand deals.

☆ A TikToker shares the 1-page media kit he used to get a brand deal with Netflix and how much he charges for sponsored posts
▼ + stars: | 2023-01-19 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Arujo shares his one-page media kit and rates for YouTube, TikTok, Instagram, and user-generated content. When TikTok chose Latino creator Joseph Arujo in March to join its newly formed Creator Diversity Collective as a community leader, he was ecstatic. Condensing his media kit to a single page made a big difference when pitching brandsOnce brands started reaching out to Arujo, he said he hired a manager who focused on Latinx representation and created a media kit that showcased what he could bring to potential brand partnerships. His kit was initially three pages, but he condensed it to one because he views it as a "creator resume." Joseph Arujo's media kit.

☆ Amazon is paying influencers to test its new TikTok competitor, Inspire. Creators with access break down how it works.
▼ + stars: | 2023-01-19 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Three influencers and one talent manager told Insider that Amazon offered the creators payments to post short vertical videos. The Amazon Influencer Program will occasionally run limited time incentives like this around new projects, the company told Insider. Content posted to the Amazon Influencer storefront of creators in the Amazon Influencer Program are eligible to appear in Inspire. The content on Amazon Inspire won't look exactly like traditional UGC, since it will live on the influencer's account. But, like with UGC, creators with smaller followers will have a chance to make money, since Inspire's main feed doesn't rely on creators having a large following.

With a shaky economy, some brands have reduced or cut sponsored content deals with creators. "That was definitely a bummer," Williams told Insider. "I think people are wanting to try things before they go all in with larger investments," Samuel told Insider. Taking on speaking engagementsThree creators told Insider that speaking engagements, in-person and virtual, have been a growing income stream for them. "You need to understand where you're spending money," Reed Duchscher, CEO of management company Night, previously told Insider.

Insider spoke with 7 "nano" influencers about how much they earn. While classifications may vary, nano influencers are generally defined as those with fewer than 10,000 followers on any given social-media platform. Because of their loyal audiences, nano influencers are becoming coveted partners for brands to advertise their products — and they are making money in the process. When they're first starting to partner with brands, nano influencers will often pitch their own sponsorships instead of relying on an agent or manager. This is not the only way nano influencers can make money.

☆ How much money TikTokers make, according to creators
▼ + stars: | 2022-12-21 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Here's how much TikTokers earn from brand deals, song promotions, livestreams, its Creator Fund, and ad-revenue sharing. Read how much six TikTok creators earned from the Creator FundHow much TikTokers make from its ad-revenue sharing program, PulseThe Creator Fund isn't the only in-app monetization tool for TikTok creators. As with the Creator Fund, the first two payments from TikTok Pulse have been disappointing, creators told Insider. Read more about how creators are making money from TikTok's built-in monetization features:How TikTok creators make money from brand sponsorshipsBecause virtual gifts, Creator Fund payments, and Pulse earnings don't pay the bills on their own, many influencers turn to brand deals to earn money from their TikTok content. Here's how much creators are earning from brand deals:How TikTok creators make money from song promotionsOne of the most popular ways to earn money as a TikToker is by promoting songs in videos.

☆ How to make money as a content creator, according to dozens of influencers
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +9 min

Content creators can earn money in many ways. In the past few years, earning money as a content creator and building an influencer career have become more accessible. Here are 11 common ways influencers earn money, based on conversations with dozens of industry insiders. For example, Aisha Beau Frisbey, a full-time lifestyle content creator with 36,000 Instagram followers, recently launched a deck of affirmation cards. Platform creator funds and bonusesSeveral platforms offers bonuses or "creator funds" that pay influencers money for the views they receive on their content, primarily short-form videos.

☆ 24 Roblox leaders who creators, developers, and influencers should know
▼ + stars: | 2022-11-28 | by ( Jp Mangalindan | ) www.businessinsider.com time to read: +4 min

Insider identified 24 employees at Roblox that creators and influencer-industry insiders should know. The goal: create new experiences for the rapidly evolving Roblox platform, which Clemens had already developed for. For this list, Insider asked Roblox and creators who the most helpful people to know at Roblox are. The insiders identified employees who make significant contributions to the Roblox creator ecosystem or regularly work with Roblox creators and their teams. Here are 24 power players at Roblox who work with creators and leaders in the influencer industry, listed alphabetically:

Side gigs don't have to eat up your family time; these jobs take just 10 hours or less. If you have 1,000 followers on social media, you may be a "nanoinfluencer" ripe for paid posts. That's why we found three side jobs that can earn you $1,000, working 10 hours per week or less. Content creatorYou don't need to have a ton of followers to cash in on the content creator train. In the age of digital media, brands need user-generated content (UGC) that looks natural and organic.

☆ 9 ways to make your small business go viral on TikTok and increase sales, according to entrepreneurs who've booked thousands in revenue
▼ + stars: | 2022-11-07 | by ( Alexandra York | Jennifer Ortakales Dawkins | ) www.businessinsider.com time to read: +10 min

One of the most popular platforms for content creation is TikTok, which has more than 1 billion monthly users. Ford determined her best-performing videos and her best-selling products based on TikTok views and interaction with customers. Her account now has more than 47,000 followers and her most popular video garnered nearly two million views. TikTok screenshotIn March 2021, Damoin Harrell created his first video on TikTok at the request of his niece. To be sure, more views don't always equate to more sales, business owners said.

☆ I average $5,000 in revenue a month creating user generated content for small businesses. Here's how I got my start and scaled my business.
▼ + stars: | 2022-11-03 | by ( Alexandra York | ) www.businessinsider.com time to read: +6 min

Giselle González started creating user-generated content in March 2022. Now she earns thousands a month by creating UGC for beauty-and-wellness brands on social media. "When I realized that I could start creating content for brands without having a huge following, without being an influencer, I started digging," González said. Create a portfolio with brands you're passionate aboutGonzález shoots UGC content from home. Because I do a lot of outreach on LinkedIn, my profile has to be professional and constantly updated with my latest UGC work.

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